WHY ARE MEDIA HOUSES IN DISTRESS?

The emergence of new media in modern communications has lead to the development of wide ranging applications and opportunities in the ICT environment globally.

In Nigeria however, the impact of new media in our local media is greatly masked by the ineptitude of employers to provide adequate incentives to practitioners, who are poorly remunerated and often owed back log of salaries.

The implication of this is the lack of interest by new media practitioners to seek gainful employment in media houses and therefore unable to contribute to the expected growth and development of the practice in the sector and the country at large.

Until employers and other stake holders in the media industry pay adequate attention to these concerns, the expected positive impact and economic growth the country stand to benefit will continue to be elusive.

Though this is arguable, the truth however is that a lot of media houses worldwide are already paying the price for not embracing new media. Many are shutting down because they cannot keep-up with competition and are unable to key in and deploy new media technology in their operations.

Essentially and without over-emphasizing the fact, our local media houses are responsible for the dearth in new media practice in the country.

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