Sony's new PS3 ads upset Nigeria (that's racist!)

I first saw this Sony Ad on Twitter days ago and have since followed the comments. Well let's see, apology? Yes! Maybe for irresponsible communications on the part of Sony. But does Nigeria deserve it? Hmm! Again, may be for our re-branding efforts. However, some think otherwise because of the 419 scam escapades. On the contrary though, I think that if Black Africa can live without apology from our slave masters decades after the end of slave trade and giving the efforts the government of Nigeria is making to fight the 419 scourge, EFCC in particular. I think our white brothers should be more understanding and not spite all Nigerians with such scorn as expressed in some of the comments.

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Missiles on Wheels

Sadly, only a couple of weeks ago, I lost a close family friend in a ghastly car crash along the Lekki - Epe expressway, involving a commercial vehicle, whose driver, probable drunk and driving without head lamps, ran across the road to the other side of the road, causing a head-on collision with her official vehicle. Every day, we see many commercial vehicles and tipper trucks, driving along the Lekki Expressway without head lamps at night. I have seen a big truck drive on this road with two of its rear tires completely absent, and was rolling on bear reams. Believe it or not, the road safety officials are all over the place. Whether they themselves see these things or not is not left for me to say. Another very dangerous practice by commercial bus drivers along the Lekki - Ajah axis, is that they disconnect the fuel tank of their vehicle and use a plastic container which they keep at the booth of the vehicle with a hose connected directly to the engine. This sam...

FG, Key to Full Internet Connectivity

The Internet sprouted from what was then a national computer network project called ARPANET, which was under the control of the Advanced Research Projects Agency (ARPA), an agency within the United States Department of Defence. The first countries to be connected to the Internet outside the U.S were England and Norway in 1973, and it was mostly used by universities, polytechnics and research agencies. Now, there are over a hundred countries with full Internet connectivity out of which only 11 are from the African continent (with the exclusion of Nigeria). Developments on the Internet in recent times had been very rapid, making it the world’s most advanced medium of communication with an installed base of over 50 million computers users linked worldwide, and an approximate annual growth rate of 2000 percent. The Internet is by far the fastest growing segment in the information technology industry. Bill Gates, founder of Microsoft, corroborated this fact when he said: “The surging popula...

Rebranding Nigeria Project

Beddes and Grosset Webster define brand as trademark; a particular make or kind of goods. Therefore, branding is essentially about products; and a communications function of design, packaging and publicity. The Nigeria rebranding project therefore is out of focus and faulty and requires urgent redefinition of the entire process. Rebranding in the context of the Nigeria experience should focus on our national identity, which in this instance are our products. Our national identity includes and not limited to our national anthem, flag, name of country, currency, crest and emblems, uniforms of our police and armed forces, our national colours etc. It is after the completion of the rebranding process that publicity and public relations commences. It is during this process that image laundering, and to put more aptly, 'social re-engineering' can be introduced. As it is practiced now, we are simply putting the cart before the horse. We need to re-align the process with internatio...

Word Monger

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