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Missiles on Wheels

Sadly, only a couple of weeks ago, I lost a close family friend in a ghastly car crash along the Lekki - Epe expressway, involving a commercial vehicle, whose driver, probable drunk and driving without head lamps, ran across the road to the other side of the road, causing a head-on collision with her official vehicle. Every day, we see many commercial vehicles and tipper trucks, driving along the Lekki Expressway without head lamps at night. I have seen a big truck drive on this road with two of its rear tires completely absent, and was rolling on bear reams. Believe it or not, the road safety officials are all over the place. Whether they themselves see these things or not is not left for me to say. Another very dangerous practice by commercial bus drivers along the Lekki - Ajah axis, is that they disconnect the fuel tank of their vehicle and use a plastic container which they keep at the booth of the vehicle with a hose connected directly to the engine. This sam...

Rebranding Nigeria Project

Beddes and Grosset Webster define brand as trademark; a particular make or kind of goods. Therefore, branding is essentially about products; and a communications function of design, packaging and publicity. The Nigeria rebranding project therefore is out of focus and faulty and requires urgent redefinition of the entire process. Rebranding in the context of the Nigeria experience should focus on our national identity, which in this instance are our products. Our national identity includes and not limited to our national anthem, flag, name of country, currency, crest and emblems, uniforms of our police and armed forces, our national colours etc. It is after the completion of the rebranding process that publicity and public relations commences. It is during this process that image laundering, and to put more aptly, 'social re-engineering' can be introduced. As it is practiced now, we are simply putting the cart before the horse. We need to re-align the process with internatio...

Let there be Peace in Bayelsa

It is a pity and indeed shameful that Bayelsans are busy fighting themselves while other States are pursing development with all vigour. The same thing happened during the Awolowo - cocoa era. While Awo was busy developing the West, other regions were busy engaging in political wrangling. Let us be wise and stop fighting. We should concentrate and seek ways of developing Bayelsa State. Presently, States like Lagos, Aqua Ibom, Cross Rivers, Enugu and some others are focused and are busy developing their towns and cities, and here we are busy fighting. The time will come again in future as it is now, when we have to give account of what we did with the resources available to us now. As usual with Nigerians, then, shall we again start putting the blame on the federal government? We have every opportunity now to move our people forward in the political, economical and fiscal arenas. I really pity us, because, I hear all kinds of degradating comments about how "we like en...

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